We simply love January! Not only because of the new resolutions we have set ourselves to try to fulfill, but also because it is the right time to start getting to know, first hand, all the news and updates in sports footwear that await us during this year 2024.
As in some specific cases we have had the opportunity to see them "in situ", touch them and examine them, in RUNNEA we already anticipate that there is much, and good to come. This has been the case of Joma, which has invited all the media of the running segment to its special Joma Press Day event. An event that has served us to know and evaluate the first impressions of the novelties of the Spanish brand as far as running shoes and trail running running shoes are concerned.
The 3 new running shoes from Joma 's R line of competition shoes arriving in 2024
Having said that, in this RUNNEA Magazine article we put the spotlight on the most acclaimed competition line of the Toledo-based company, such as its high-end models Joma R3000 and Joma R5000, which are notably renewed; or the newest member of the family, the Joma R1000.
Without forgetting that one model like the Joma R2000 that has worked so well and has given such good results that we are sure that we will promote it, and we have been confirmed by Marina Lopez, marketing director of Joma Sport S.A. A "revelation" that will surely bring some important and outstanding novelty in one of the best running shoes of 2023.
That is why our editorial team makes a quick and brief review of everything that Joma will present us during this year 2024. Remember: Olympic year with the Paris 2024 Olympic Games; and brands know it, and seek to offer their most innovative and relevant material at the service of both elite and popular athlete Welcome to the novelties!
Joma R3000
In comparison, the 2022 and 2023 editions of the Joma R3000 have little to do with this 2024 edition. The essence is that it is still the pioneer, and the one that paved the way, being the first running shoe with carbon plate from Joma, but this new and latest version lands with notable changes to make it a more reactive and lighter racing shoe, but also more comfortable and adaptable to the athlete's foot. All this with a more attractive and efficient design, which, as it could not be otherwise, includes the latest technologies of the company founded by Fructuoso Lopez 80 years ago.
Joma R5000
With the 2023 version in hand it is evident that the 2024 version of the Joma R5000 represents a change of concept. We can talk about it being Jomas most minimalist carbon plate shoe, because it brings with it an increase in its profile, the inclusion of the carbon fiber plate and a comprehensive redesign of its upper.
Joma R1000
The big new addition to Joma s R family is the Joma R1000, their big bet for this 2024, and they have been quick to categorize it as the marathon racing shoe. Inspired by and with similarities to R3000, but also with marked differences that offer us the track on a fast running shoe with its own personality. Well studied balance to offer comfort and efficiency in equal parts. Just what you need to run a 42k!
And of course, as we have already said, the Joma R2000, a model that will continue to reap very good sales data, because we are talking about a great multipurpose shoe for different distances and different race paces, which also stands out for its great value for money.
Of course, not everything is going to be competition because Joma also has very suggestive novelties in daily training shoes, such as the Joma Storm Viper 5, the Joma Supercross 9, Joma Fenix 4 or even the Joma Podium What does this mean? It is difficult that as a runner you do not find in Joma the running shoe that best suits your needs.
Joma Press Day 2024 in Portillo de Toledo
Place: Portillo de Toledo. Date: January 10, 2024. These are the objective data, but the sensations that the exclusive Joma Press Day 2024 event has left us with is that the commitment to innovation and growth mark the roadmap to follow for the renowned Spanish company. They are on the way, and are overcoming goals to compete head to head with the leading companies in the running universe.
Just three data to consider when evaluating the impact of Joma at the international level:
- More than 15% of the athletes who will participate in the next Olympic Games in Paris 2024 will compete with the Joma brand.
- Technical brand of 18 international athletics federations.
- Technical brand of 10 International Olympic Committees.
RUNNEA Podcast with Miguel Heras, Joma's new signing for its Trail Team.
But not only asphalt, because Joma has also opted to include big-name signings in mountain terrain such as Miguel Heras, Gemma Arenas and Ines Astrain. Names that endorse the important boost and leap in quality that Joma is giving in trail running shoes as well. That's for a future article in RUNNEA Magazine, follow us, and don't miss it!
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