In an industry dominated by giants such as Nike, adidas, ASICS, New Balance and now HOKA, the emergence of On Running has been like a breath of fresh air with its commitment to revolutionary designs and sustainability. Born in Switzerland, this brand has achieved in a short time what it takes many decades to do: capturing the imagination of recreational runners and establishing itself as a company to be reckoned with. But what makes On Running so special? How has this Swiss brand managed to capture global attention and become an up-and-coming phenomenon? In RUNNEA, we explore the origins, design philosophy and models that have led On Running to become one of the most desired running brands.
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The origins of On Running: A Swiss dream
In the heart of Switzerland, a country known for its precision watchmaking and impeccable design, On Running was born in 2010. The brand was the result of a collaboration between three friends: Olivier Bernhard, a former duathlon world champion; David Allemann, an engineer with a passion for sport; and Caspar Coppetti, a marketing expert. Together, they embarked on a mission to change the way we understand running, focusing on creating shoes that offer a "cloud-like" running experience.
- Innovation as a differentiator
What sets On Running apart is its focus on technological innovation. From the beginning, the brand has focused on developing technologies that improve running efficiency and reduce the risk of injury. Its patented "CloudTec" technology is a clear example of this. Designed to provide optimal cushioning at impact and then fade away to allow for a smooth transition, this technology has been a game changer in the running world.
- The Swiss spirit
On Running carries Swiss design and precision in its DNA. Every detail, from the choice of materials to the ergonomics of the design, is meticulously selected. This approach has led the brand to win numerous design and technology awards, cementing its reputation as one of the world's most innovative running brands.
- From Switzerland to the world
What began as a project among friends in Switzerland quickly gained global traction. Today, On Running is present in more than 50 countries and has won the hearts of elite athletes and amateur runners alike. The brand has managed to maintain its Swiss essence while adapting to the needs and preferences of different markets.
- A sustainable approach
In keeping with the Swiss tradition of respect for nature, On Running has also incorporated sustainable practices into its business model. From using recyclable materials to optimising the supply chain to reduce its carbon footprint, the brand is committed to a more sustainable future.
Roger Federer's entry into shareholding: a masterstroke
- An icon joins the family
In 2019, the sports world paused in awe when it was announced that Roger Federer, the Swiss tennis player considered one of the greatest of all time, was joining On Running's shareholding. What's more, Federer also became an active partner in product development and brand strategy.
- More than an investment, a partnership
Federer's entry into shareholding was not simply a financial investment; it was a strategic partnership that brought incalculable value to the brand. Federer, with his experience in elite sport and his knowledge of biomechanics and ergonomics, has been an invaluable resource for the brand in terms of product development.
- Credibility and global reach
Federer's reputation as an elite athlete and global sports ambassador added an additional layer of credibility to On Running. His influence has enabled the brand to access markets and demographics that previously might have been out of reach. In addition, the partnership has generated significant media interest, raising the brand's profile globally.
- Collaborative innovation
Federer has not been a passive shareholder; he has been involved in the development of new products, including a line of tennis shoes and casual footwear. His input has been crucial in incorporating innovative technologies and improving the functionality and design of the shoes.
- A shared commitment to excellence
The partnership between On Running and Roger Federer goes beyond business; it is a shared commitment to excellence, innovation and sustainability. Both parties benefit from each other's expertise and values, creating a synergy that promises to take On Running to new heights.
Innovation and technology: The magic of CloudTec
One of On Running's most revolutionary innovations is its patented CloudTec® technology. This unique technology is based on the idea of providing soft cushioning on landing and a firm surface for take-off. It's like running on air, but with total control.
How does it work?
CloudTec® technology uses a series of hollow "clouds" in the sole of the shoe that compress on impact to provide superior cushioning. Once the foot is on the ground, the "clouds" provide a solid base to drive a powerful toe-off. This dual system allows for a smoother, more efficient transition with each step, reducing fatigue and improving performance.
More than a midsole, a revolution
What makes CloudTec® truly special is its versatility. It's not just for elite runners; it's for everyone. From casual runners to triathletes, the technology adapts to different running styles and terrain types. In addition, On Running has developed different versions of CloudTec® to suit various sporting disciplines, from running to trekking and beyond.
The science behind the magic
On Running has invested significantly in research and development to perfect CloudTec® technology. Working in collaboration with sports scientists, biomechanists and elite athletes, the brand has conducted numerous studies to validate the benefits of CloudTec®, from reducing impact force to improving running efficiency.
Sustainability and the future
It's not just about performance; On Running is also committed to sustainability. The company is researching greener materials for its CloudTec® technology, without compromising quality or performance. This sustainable approach ensures that the brand is not only at the forefront of innovation, but also makes a positive contribution to the environment.
Swiss design: A balance between functionality and aesthetics
When we talk about Swiss design, we immediately think of precision, minimalism and functionality. On Running has managed to capture these qualities in its running shoes, offering a product that is not only highly functional but also aesthetically appealing. The brand has achieved a perfect balance between form and function, something that is reflected in every pair of shoes it produces.
Minimalism with purpose
On Running takes a minimalist approach to its design, but every element has a specific purpose. There are no unnecessary frills; everything is designed to enhance the athlete's performance. This minimalism also translates into greater lightness and flexibility, allowing for greater freedom of movement during runs.
Quality and detail
Attention to detail is another hallmark of Swiss design, and On Running is no exception. From the selection of high-quality materials to the meticulously placed stitching, every aspect of the design is scrutinised and refined to ensure the highest quality. This level of detail extends to the packaging, which also reflects the brand's design philosophy.
Aesthetic innovation
While functionality is a priority, On Running does not compromise on aesthetics. The brand has won several design awards, including the ISPO Award and the Red Dot Design Award, demonstrating its commitment to excellence in both form and function. Their sleek and modern designs have made On's shoes popular not only with athletes but also with fashion enthusiasts.
Customisation and versatility
Another advantage of On Running's design is its versatility. The brand offers a wide range of models and colours, allowing users to choose a design that suits their personal style. In addition, the simplicity of the design makes it easy to combine the shoes with different types of clothing, from sportswear to more casual attire.
On Running's star models
On Running has been able to diversify its offering to suit different types of runners and terrains. Each of its flagship models offers a unique set of features that make them stand out in their respective fields. Here are some of the brand's most outstanding models:
On Cloudflow
This model is known for its lightness and agility, designed for runners looking for speed on asphalt. The CloudTec technology in the outsole provides reactive cushioning that adapts to the user's running style, making it an excellent choice for competitions and high-intensity training.
On Cloudmonster
The Cloudmonster is the choice for those looking for a versatile shoe that can handle both asphalt and trails. With a rugged outsole and superior cushioning, this model is ideal for runners who want an all-terrain shoe without compromising performance.
On Cloudsurfer 7
This model is especially popular with long-distance runners. With a combination of cushioning and support, the Cloudsurfer 7 is designed to deliver optimal performance during extended runs, minimising fatigue and maximising efficiency.
On Cloudboom Echo 3
The Cloudboom Echo 3 is the choice for elite runners looking for extra performance. With a built-in carbon plate, this model is designed to offer extra propulsion, making it an excellent choice for marathons and other long-distance races.
On Cloud 5
The Cloud 5 is known for its comfort and versatility. With an excellent weight-to-cushioning ratio, this model is ideal for beginner runners or those looking for a shoe for lighter workouts and daily activities.
On Cloudvista: Trail running shoes
This model stands out for its sleek design and focus on comfort. With a sole that provides soft cushioning and a breathable mesh upper, the Cloudvista is ideal for those who value both aesthetics and functionality in their footwear.
The future: What's next for On Running?
On Running is a brand that has never settled for the status quo. From its humble beginnings in Switzerland to its global expansion, the company has maintained a constant focus on innovation and continuous improvement. But what can we expect from On Running in the future?
- Investments in R&D
On Running has demonstrated an ongoing commitment to research and development. The brand is constantly looking for ways to improve its CloudTec technology and other aspects of design and functionality. We can expect to see more innovations in materials, sole geometry and cushioning systems in the coming years.
- Sustainability
Sustainability is an increasingly vital topic in the sports industry. On Running has already taken steps in this direction with projects to incorporate recycled materials and more sustainable manufacturing processes. The brand is committed to reducing its carbon footprint and greening its operations.
- Global expansion
With an already strong presence in key markets, On Running has its sights set on further global expansion. The brand is strategically positioned to enter new markets that align with its philosophy and values, which could include opening more physical stores and expanding its distribution network.
- Partnerships and sponsorships
The entry of figures such as Roger Federer into the shareholding not only adds a touch of glamour to the brand, but also opens doors to new collaboration and sponsorship opportunities. Federer has already collaborated on the design of a shoe, and we are likely to see more such initiatives in the future.
- Product diversification
While On Running has made a name for itself primarily in the running world, the brand has the potential to diversify its product offering. We could see On Running enter other sports or even the casual footwear market, while maintaining its focus on quality and innovation. We can already find On sneakers, tennis shoes, walking shoes, sportswear,...
- Wearable technology
With the rise of wearable technology in sports, it would not be surprising to see On Running explore this direction. Integrating smart technology into its shoes could offer runners more accurate data and personalised advice to improve their performance.
On Running's future looks bright and full of possibilities. With a solid foundation in innovation, design and quality, the brand is well positioned to remain a benchmark in the running shoe industry.
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