What if while running you were crushed by a stampede of rhinos, felt the roar of jaguars up close, or something even worse happened to you?
To promote the movie JUMANJI: WELCOME TO THE JUNGLE, the return to the world where one of the most emblematic movie adventures of the 90's took place, Sony Pictures, together with Shackleton, presents: Jumanji Running, the first App that allows you to run "inside the jungle" running away from all its dangers.
More than twenty years after that mythical adventure, JUMANJI: WELCOME TO THE JUNGLE, in which four unlikely friends are sucked into the dangerous world of Jumanji, and transformed into avatars with unique abilities. - Dwayne Johnson, Jack Black, Kevin Hart and Karen Gillan - All must embark on the most daring adventure of their lives, or be trapped in the game forever.
An immersive reality App has been created and developed that, taking advantage of the different sensors of a Smartphone, combines the real and virtual worlds through the real sounds of animals that will encourage users to run through the city. Thanks to what we perceive through the senses, this technology recreates the feeling of being inside the game, making users stop being a simple spectator and become protagonists.
For Antonio Herrero, creative director: "What is special about this project has been to reinterpret in a very different way such a common utility in our days as the 'running' Apps. To the traditional scheme "race-distance measurement, heart rate, calories, etc." we have added the "motivation" factor. We have also incorporated the "motivation" factor and, moreover, in a way that is totally inherent to the most recognizable elements of the film: its incredible animals".
To run
To enjoy the mythical game and combine it with running, users only have to select the level, associated with a protagonist of the film, according to their physical condition and set the distance they want to run so that the App can recommend a running pace. Then, the test will appear on the screen and they will have to run away from it. As the pace slows down, dangers will lurk and sound louder. The only way to be safe is to reach the finish line, and the more kilometers you run, the closer you are to becoming the champion of the Jumanji ranking .
Jumanji Running, which is free, is available for download from today on Google Play and soon on the App Store.
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