It is clear that something is changing at Reebok. The brand had spent the last few years without more pain than glory until in 2013 they began to get their heads out and show the market what they were capable of doing.
However, we are talking about a sports brand that was born in 1890 when the 14-year-old Joseph William Foster decided to put some nails in a sneaker because he wanted to run faster, thus inventing the first model of sneaker made for running.
They have just presented the Spring - Summer 2014 collection in which they bet on different sports disciplines linked to fitness. The new colors, new prints, incredible gradients and a new line dedicated to spinning stand out as novelties of the season.
Reebok Training
A line designed for those who love fitness. Reebok presents new products with a casual and sophisticatedly sporty touch, designed for those who like to perform functional activities inside or outside the gym. The presses and sneakers provide durability, lightness, flexibility, natural movements and breathability.
Reebok Running
A collection aimed at athletes who complement their fitness with running. The bet this season remains the One Series shoes, a revolutionary model designed by zones for greater fluidity in the three phases of the tread and that we liked so much in Runnea.com. In addition, it continues to bet on the Delta textile line, which includes models that incorporate the latest technological advances in the sports market.
Reebok Studio
The 80s turned Reebok into the reference brand of style applied to sport, and its products and iconography were integrated into the collective unconscious as the brand par excellence that defined a way of living exercise as part of lifestyle, something that continues to this day. This season Reebok renews that bet through careful and functional garments that adapt perfectly to the movement. On the one hand, there are the Dance garments inspired by Latin dances, the collection combines bright colors and small details with a sensual and feminine design; on the other hand, there are the models for Yoga, comfortable and functional garments. And finally the designs of the Aerobics collection, garments that combine comfort and technicality in fresh and fun colors and prints. The main novelty this season are the garments designed for Spinning, one of the activities with more followers in the gym, for which Reebok offers very technical garments with the most suitable fabrics to combine movement, resistance and breathability.
Reebok CrossFit
This discipline requires a type of presses and shoes that adapt to the most demanding fitness. Created by CrossFitters, for CrossFitters, this collection evolves each season to adapt to the demands of this discipline. The main novelty is the evolution of the CrossFit Nano footwear model, version 3.0, which improves its performance by adapting to the needs of those who practice it. In addition, the clothing collection is larger, more technical and with new prints such as camouflage.
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