ASICS Magic Speed

The ASICS Magic Speed™ are set to be one of the great new releases this season. With these shoes, ASICS aims to create a new revolution and a new change in trend for all those runners whose number one goal is to improve their personal bests. This is a shoe for regular training and racing that stands out for its great versatility.

With the launch of the new Project Speed line, ASICS has once again demonstrated that innovation is the key to success in adapting to changing times and always meeting athletes' demands. In fact, the product developers of the Japanese brand have set themselves the goal of being the first to create running shoes that have been scientifically designed to fit a different type of running style.

The new ASICS Magic Speed™ are aimed at runners looking to gain speed by increasing both stride length and cadence. It can be said that the Magic Speed™ are designed to promote momentum in each stride, while reducing effort.

Key features of the ASICS Magic Speed™

In the breakdown of all the strengths of the new ASICS Magic Speed™, their most notable features include:

• Application of Guidesole™ technology to conserve energy.

• FlyteFoam Blast™ foam to maximise lighter cushioning capability with a more responsive rebound.

• Carbon plate from midfoot to toe to increase propulsion and provide more structure.

• ASICS' signature AHAR compound in the outsole for increased durability and shoe life.

• Engineered technical mesh upper in the instep area for increased breathability.

It's safe to say that the combination of technology and cutting-edge materials of the ASICS Magic Speed™ is all about creating that feeling of smoother and more dynamic transitions for every kilometre you run. This is largely due to the combination of the innovative Guidesole technology and the carbon fibre plate in the front of the shoe.

Another highlight of the ASICS Magic Speed is its lightness, which, despite the midsole increasing its foam, it does not add more weight to the shoe as a whole. In fact, the inclusion of different layers of FlyteFoam Blast™ material is able to ensure great responsiveness without sacrificing lightness.

What's behind the new line of ASICS SPEED shoes?

At ASICS, innovation is a non-negotiable, and it all goes through the ASICS Institute of Sports Science (ISS). Here, the team of researchers and scientists at the Kobe-based company in Japan have focused their efforts on approaches to running faster. Their main parameter of analysis has been centred on how increasing stride length can improve a runner's speed.

By conducting tests with elite runners, the ASICS product developers' proposal was to see if this runner profile could improve their times with an increased stride length. The conclusion of this research has resulted in two distinct running styles, identified as Stride (increasing stride as you run faster but with the same cadence) and Cadence (increasing both stride and cadence to achieve faster and livelier paces).

ASICS Magic Speed™ technical specifications

The ASICS Magic Speed™ running shoe maintains a low profile with a 5mm drop (heights of 29mm/24mm for men and 28mm/23mm for women).

As this is a really versatile model intended for daily training as well as racing, the ASICS Magic Speed™ are the heaviest in the Project Speed line, although they remain a really light running model at 203 grams in the women's running shoes and 230 grams in the men's model.

Apart from their top of the range shoes, such as the ASICS Nimbus 23 or the ASICS Kayano 27, it is true that the ASICS Metaracer is one the he Japanese brand's greatest references to beat personal bests with maximum speed. However, the new ASICS Magic Speed™ represent ASICS' return to marathon distances with the intention of cutting seconds off the clock.

In conclusion, there are several models that make up the Project Speed family: ASICS Magic Speed™, the ASICS METASPEED™ Sky, the ASICS METASPEED™ Edge, and ASICS HYPER SPEED™, and the main objective of all of them is to make it the shoe itself that fits the runner's running style, and not the other way around.