Why is Hoka the brand of the moment? A look at its 8 flagship shoes in 2023

Gorka Cabañas
Journalist and RUNNEA content director
Posted on 06-10-2023

Hoka is probably the fastest growing brand in the running market in recent years. This is the only way to explain why a company that was born in 2009 is now one of the best-selling brands in running, trail and hiking footwear on the market. But in an ever-expanding catalog it is often difficult to identify those models that have earned the admiration and respect of popular runners and trail runners. That's why today at RUNNEA I want to talk to you about the 8 best-selling Hoka shoes so far this year in 2023.

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Hoka's growth

Before diving into the models, it's crucial to understand Hoka's meteoric rise in the market. As we told you in an article published in RUNNEA a few months ago, the secret behind Hoka 's success lies in its ability to offer a unique running experience focused on cushioning, comfort and stability. This approach has resonated with both elite runners and popular runners, catapulting the brand to new levels of popularity and sales. You can delve deeper into its history and success story in this article:

Top 8 Best Selling Hoka shoes in 2023


Hoka Clifton 9

The Hoka Clifton 9 is the latest iteration of one of Hoka's most popular models. It offers an excellent combination of lightweight and cushioning, ideal for daily workouts and long runs. Its EVA midsole provides exceptional cushioning without adding extra weight.

Key features

  • Soft-touch yet responsive EVA midsole
  • Breathable, wide mesh upper for increased mobility in the toe area
  • Lightweight

Who do we recommend it for?

Ideal for daily training and long runs. Exceptional cushioning reduces fatigue over longer distances. Runners up to 80-85 kg.

Also available in GoreTex version


Hoka Bondi 8

The Bondi 8 is the most cushioned running shoe in its asphalt catalog. With an even thicker midsole than its predecessors, this shoe is perfect for those looking for maximum comfort on their runs with a very contained shoe weight.

Main features

  • Extra thick midsole
  • Technical mesh upper
  • Excellent support

Who do we recommend it for?

For runners looking for maximum comfort and support with every stride, especially long runs. They are also perfect for walking.


Hoka Mach X

The Mach X is a shoe designed for speed without sacrificing comfort. Its dual-density midsole along with its PebaX carbon plate offers excellent responsiveness, making it a versatile choice for different types of training.

Key Features

  • Dual density midsole
  • Pebax carbon plate
  • Aerodynamic design
  • Lightweight and breathable upper

Who do we recommend it for?

Runners looking for a versatile shoe for speed training and short races. Its carbon plate makes it an excellent choice for both racing and training series or fartleks.


Hoka Rincon 3

This Rincon 3 is the perfect choice for runners looking for speed without sacrificing cushioning. Its lightweight design and low-profile midsole make it ideal for short runs and speed workouts.

Key Features

  • Lightweight design
  • FastShoe with good cushioning
  • Excellent value for money

Who do we recommend it for?

Ideal for light to medium weight runners looking for speed in training and short distance competitions.


Hoka Arahi 6

Arahi 6 offers excellent stability without compromising cushioning. Its J-Frame technology provides arch support and overpronation control, making it ideal for runners with a pronator or who lose running technique as fatigue accumulates over the miles.

Key Features

  • J-Frame technology for stability
  • Balanced cushioning midsole
  • Breathable mesh upper

Who do we recommend it for?

Pronator runners who need additional arch support.


Hoka Speedgoat 5

Designed for trail running enthusiasts, the Speedgoat 5 offers exceptional grip on difficult terrain. Its EVA midsole and Vibram outsole ensure both cushioning and traction, respectively.

Key features

  • Vibram outsole
  • EVA midsole with excellent cushioning
  • Robust design and wide last for stability

Who do we recommend it for?

Trail runners looking for traction and durability on all types of terrain including technical.

Also available in GoreTex version


Hoka Challenger 7

The Challenger 7 is another excellent choice for trail running, but with a focus on versatility. Its balanced design makes it suitable for both technical terrain and softer surfaces.

Key Features

  • Versatile design
  • Balanced cushioning
  • High traction outsole

Who do we recommend it for?

Ideal for trail runners looking for a versatile shoe for different types of terrain.

Who do we recommend it for?


Hoka Mafate Speed 4

The Mafate Speed 4 is the trail shoe for those looking for durability and support. Its rugged construction and high-traction outsole make it ideal for the most challenging terrain.

Key Features

  • Rugged construction
  • High traction outsole
  • Support and stability

Who do we recommend it for?

Trail runners who face technical terrain and need a durable, well-protected shoe.

Hoka has been able to conquer the market with a range of shoes that cater to different needs, from maximum cushioning to the pursuit of speed. Their exponential growth is a testament to their ability to deliver high quality products that resonate with the running community. If you're looking for a pair of shoes that offer you a unique running experience, you should definitely consider Hoka on your list of options.

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