New Balance 247

It is obvious that trends and fashions adapt to the passing of time, and that is why they are trends. So with the presentation of the new New Balance 247 Sport, new airs are reflected in the Sneakers segment. These airs point to an even sportier mood if possible, and is that the New Balance 247 Sport merge the craftsmanship and quality of the most classic models with a more modern aesthetic, and inspired by the sport. The result is a shoe designed to adapt perfectly to a contemporary, urban style.

"The 247 Sport range is a reaffirmation of the brand's philosophy around product innovation for sports and running," defining concepts in the words of Brian Lynn, senior global product manager Lifestyle. "Lightweight mesh, a neoprene boot, synthetic overlays and reflective details work in harmony with small bursts of vibrant color for a more technical and appealing look. The style is ideal for consumers who want to make a statement in their everyday style," notes Lynn.

New feel, fit, and updated aesthetics

With all this, the New Balance 247 Sport brings with it a new feel and fit, but, above all, a renewed aesthetic, without losing the DNA of the Boston-based company's classic models. Following New Balance 's reputed reputation as a reference sports brand, the 247 Sport sneaker presents as a differentiating element an upper that comes developed in mesh with a neoprene sock construction. The resource seems to have its raison d'être in sport-inspired techniques, which translates into a better fit and a more eye-catching and attractive appearance.

In addition, the rubber tongue label, the iconic welded "N" logo, the reflective collar strip and the RevLite midsole compound are resources that have been "borrowed" from New Balances running categories, but, of course, adapted to the lifestyle environment.

In reference to classic New Balance models, the asymmetric detail in the thumb area is based on the 1300 model; the collar strap comes from models such as the 574 and 576; and the sleeker, lighter version of the midsole from the 998 shoe.

Thus, the New Balance 247 Sport, despite its groundbreaking design, also provides the versatility necessary for the sneakerhead, who is looking for a sneaker that meets all his needs for functionality, comfort and style 24 hours a day, seven days a week.