The Fila V94M or also known as the Fila Venom has returned at the beginning of 2018. This sneaker still maintains the faithful bulky sneaker style that Fila won over many fans with in times past. This model doesn't get to be as bulky as the Fila Disruptor, it looks a bit sleeker because of its upper in which they combine classic materials of great durability such as suede, leather and textile mesh. The upper is constructed with mesh and is reinforced by overlays of white leather, and suede in black. The first colorways released have been a pair in white with red accents, and another in green. Fila logo detailing can be found on the tongue, heel and midsole.
Image via Highsnobiety
Back to the nineties
These sneakers are back in fashion because of their aesthetics, maybe their comfort can't compete with the latest technological advances, but what they can do is give a lot of war with a design that directly evokes the 90s. One of the best decades in the history of sneakers. After the current boom of bulky Sneakers or also known as Chunky Sneakers, the Fila brand has positioned itself and boarded the boat at a perfect time, in which it has released most of the models of its past, as may be the case of the Fila Mindblower. A clear example of how to use fashion to promote a brand.
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